01.10.2020 3 Minutes


It’s October - a month that has become synonymous with an important cause: breast cancer awareness. Breast cancer is a ruthless and cruel foe. There would be few people who haven’t been affected in some way by this cancer choosing to target someone they know. Over the past decade, awareness has increased and with that so have advancements in detection and treatment - but it’s a long road. Until we find a cure, there will always be more to do and more awareness to build.

At Hello Cup one very special member of our team lost her mother to breast cancer. She’s young and it breaks our hearts that she lost her mother too soon in life. To mark Breast Cancer Awareness Month, we are releasing our most popular Hello Cup colour - blush - in all three sizes. It’s the perfect pink we think. Normally our blush cup only comes in large but we get asked all-the-time to bring it out in different sizes. We always knew we would, but in the back on our minds we felt that this special run needed to give back at the same time and what better cause than breast cancer.

Boobs are amazing things but I urge you, our Hello Cup friends, don’t just admire yours from afar - check them regularly. If you feel or notice any irregularity, please don’t be shy - head to your doctor and get an expert opinion. It literally could save your life. 

If you empty your menstrual cup in the shower, like so many do, it’s also the perfect time to give your breasts a monthly check-in too. There are some great resources on what to look out for here:

Our run of blush menstrual cup in all sizes will be for October only and 10% of sales will go to support the amazing work done by Breast Cancer Foundation NZ.

Breast cancer is the most common cancer for Kiwi women. Diagnosis turns lives upside down and while the survival rate is so much better these days than ever before, a diagnosis is devastating enough.

If you are thinking of getting a Hello Cup or already have one and need (yes, need) a new colour - then this is the month. They make a pretty cool gift too. Anyone can get involved by purchasing a Blush Hello Cup for themselves or a friend at

To mark the month, we’ve compiled some key information about the disease - to help everyone be a little better informed. With knowledge, there is hope.

What is Breast Cancer?

Breast cancer occurs when abnormal breast cells grow in an uncontrolled way, usually forming a tumour.

Is someone of a certain age most likely to be affected?

Breast cancer is most likely to occur in women over the age of 50, but young women and men can get it too. It's most treatable when it’s found early, so it's important that you know what to look out for.

How do I check my breasts?

It’s important to check your breasts regularly. Check out the Breast Cancer NZ Guide, to take you through the steps.

About The Hello Cup Blush Cup
  • Hypoallergenic and crafted medical-grade material
  • Reusable for up to 5 years
  • Free of silicone, rubber, latex, BPAs and heavy metals
  • Designed by a nurse
  • Available in 3 sizes for a limited time – XS, S/M, L (for ‘lovely’)
  • Made with love in New Zealand
  • RRP: $49.95 (single cup)
  • Support the BCFNZ partnership and buy now here (link to online store)