Artificial Intelligence Policy

Artificial Intelligence Policy

Last updated: July 2026

At Hello Period, we exist to make period care better:  more comfortable, more sustainable and more reliable. As we grow, we use a range of tools and technologies to help us do that well, including artificial intelligence (AI).

This policy explains how and where we use AI, what we don't use it for and the values that guide our approach.

HOW WE USE AI

Marketing and communications

Occasionally, we may use AI tools to help draft, refine and optimise marketing copy, email campaigns and social media content. AI is used as a tool to assist our small team, not replace them. Our team reviews, edits and approves anything before it reaches you and the voice you hear from Hello Period is ours.

Customer service

We may use AI-assisted tools to help manage and respond to some customer enquiries more efficiently. For complex or sensitive questions, a real person is always involved.

Visual content

Occasionally we use AI tools to support the creation or enhancement of visual content - including imagery used in marketing and on our website. Where AI has played a significant role in creating a visual, we aim to note that where it's relevant to do so.

Data and analytics

We use AI and machine learning tools to analyse sales data, understand customer behaviour, and make better business decisions. This helps us forecast demand, improve our product range, and ensure we're stocking what you actually need. This analysis works with aggregated and anonymised data - it's about patterns, not individuals.

WHAT WE DON’T DO

We think it's just as important to be clear about our limits as our capabilities:

•  We don’t use AI to make automated decisions that significantly affect individual customers without human review.

•  We don’t use AI to generate or spread misleading health information. Any period health content on our platform is reviewed by our team and, where appropriate, by qualified professionals.

•  We don’t sell your data to train third-party AI models.

•  We don’t  use AI to manipulate, pressure or exploit our customers.

OUR VALUES IN A WORLD USING MORE AND MORE AI

We hold AI to the same standards we hold ourselves:

•  Human oversight:  a real person is always responsible for what we publish, send or sell.

• Honesty:  we're transparent about AI's role in our work, and we won't pretend otherwise. We’re a small team and there are areas where AI can help to reduce our workload

•  Privacy:  AI tools we use are selected with data privacy in mind, and we won't share personal customer data with AI systems beyond what's necessary to deliver our service.

• Accuracy:  especially on health topics, we prioritise getting it right over getting it out fast.

• Continuous review: AI is a fast-moving space. We regularly review the tools we use and update this policy when things change.

YOUR DATA & AI

Any personal data we hold about you is governed by our Privacy Policy. AI tools we use may process anonymised or aggregated data to improve our services, but we do not share individually identifiable customer data with AI platforms for training purposes.

If you have questions about how your data is handled, please refer to our Privacy Policy or get in touch directly.

 

QUESTIONS OR CONCERNS?

We're always happy to talk. If you have questions about how we use AI or if something doesn't sit right with you,  please reach out to us at hello@helloperiod.com. We’re all navigating this new AI frontier together and appreciate your feedback. 

This policy will be updated as our use of AI evolves. We'll always keep the latest version here.